According to a 2012 Galliup poll, women between the ages of 18 and 34 now prefer beer over wine. And beer drinking groups among women are growing in number as well. Proving yet again that they are the stronger and smarter sex.
Yes, come on in ladies. The beer is cold!
Craft beer sales in general have doubled in the past six years and are set to triple by 2017, according to BeerPulse.com. Many of those customers are women between 25 and 34 who appreciate the nuanced flavors of small-batch beers.
According to a 2012 Gallup poll, beer has been the favorite beverage among drinkers since 1985. It typically held second place as the adult beverage of choice for females, but recently, beer has edged out wine among women ages 18 to 34.
"I like craft beer a lot, and this seemed like a good opportunity to meet with other people who like beer," said Sarah Booth, 29, during a Barley's Angels class about pairing beers with food. "It's just what I like to drink. It feels more personal drinking something that's brewed in a small batch."
One of the greatest reasons for this trend is due to advertising. Craft beer is not the gender exclusive product that the Budweisers and Millers have been peddling for decades. While those mass produced beverages cater to men with their advertising dollars, craft beer is completely gender neutral in its approach, making a glass of beer more inviting to people of all walks of life. And from there the taste can usually take the reins just fine.
That along with all of the other reasons for picking up a beer now (taste, food pairing, small batch production, local business) in lieu of a something else has made beer a more attractive option for any and all thirsty people.